Omnisend

Brands cite strong ROAS, conversion rate, and revenue growth numbers tied to Omnisend-run email programs.

“Fresh Chile Last 365 (+43.88%) 🌶️ ROAS: 3.90 MER: 26% Web CR: 4.95% YTD (+53.99%) ROAS: 3.88 MER: 26% Web CR: 4.75% Last 30 Days (+12.29%) ROAS: 4.37 MER: 23% Web CR: 4.8% Last 7 Days (+9.39%) ROAS: 4.82 MER: 21% Web CR: 4.9% Website & Community Growth Website SOT: 2,183,317 Social Followers: 295.9K Facebook Group: 35.7K YouTube Subs: 3.8K Email List: 954.4K SMS Subscribers: 71K @RivoCommerce Memberships: 616 ReCharge Subscriptions: 1,782 Here’s the Reality We began warming up @omnisend for email and SMS and will be fully live before Thanksgiving. Ad performance continues to improve and ROAS has rebounded to above 4.8 with stronger Meta results. The system is aligning again as we prepare for the biggest sales cycle of the year. What’s Working • Omnisend warmup progressing smoothly with campaigns scheduled ahead of full launch • Meta ads performing at a 3.77 ROAS under @benradack's CBO structure • @zipifyapps One Click Upsells generated $25,813 since late September • Week-over-week lift across both organic and paid touchpoints What’s Not • Limited ad creative volume continues to cap scaling potential • BFCM campaign structure not fully finalized • SMS reach still restricted due to Texas compliance filter What We Need to Implement This Week • Finalize and launch Buy More Save More BFCM campaign • Expand ad creative testing volume using b-roll and caption variations • Continue email warmup to reach full Omnisend activation before Thanksgiving Ace Up the Sleeve ♠️ When organic social, paid, email, and SMS flow together, efficiency compounds. We’re warming up now to hit peak performance just as the holiday season begins.”— @ChrisLangSocial on X

The ChatGPT/MCP integration is a breakout feature people are excited about, though some want it to act more autonomously.

“I'm going to make a bold prediction: In 18 months, "going to your retention dashboard" is going to sound the way "burn it to a CD" sounds now. @omnisend just made a big move in that direction. They shipped their MCP... in plain English, that means your ESP can now be operated within ChatGPT directly - reports, segments, campaigns, flows. You type. The AI helps you operate. Your work gets done. You're not asking the AI just for advice. You're actually handing it the wheel. Stop going to your retention dashboard today: https://t.co/Tw4BVBL5LC”— @ecomchasedimond on X

Consistently positioned as the budget-friendly alternative to Klaviyo in ecommerce stack recommendations.

“@mbertulli Few brands we work with are using Omnisend. Depends on the needs etc… but it does 95% and it much cheaper / better CSMs”— @KodyNordquist on X

Flow performance data (automated message revenue, post-purchase windows) gets highlighted as a real strength.

“Omnisend & Shopify listen up - i've got 1m subscribers 1,000+ segments 50+ skus this could be an email. this could be an email. this could be an email stop asking me for permission just go make me more money while i sleep https://t.co/0dFvz134RG”— @ChrisLangSocial on X

Omnisend's industry reports, livestreams, and event presence are well-received and seen as thought leadership.

“Fresh Chile Last 365 (+43%) 🌶️ ROAS: 3.88 MER: 26% Web CR: 4.95% YTD (+55%) ROAS: 3.86 MER: 26% Web CR: 4.75% Last 30 Days (+4%) ROAS: 4.19 MER: 24% Web CR: 4.69% Last 7 Days (+41%) ROAS: 4.31 MER: 23% Web CR: 4.47% Website & Community Growth Website SOT: 2,171,914 Social Followers: 295.5K Facebook Group: 35.6K YouTube Subs: 3.8K Email List: 952.3K SMS Subscribers: 72.9K Rivo Memberships: 614 ReCharge Subscriptions: 1,736 Here’s the Reality The system’s firing again. After weeks of limited sends, we migrated to Omnisend and relaunched SMS (excluding Texas), driving a weekend ROAS of 5.5. When every channel aligns (paid, organic social, email, SMS, and the site), efficiency compounds. What’s Working • Full reactivation of email + SMS post-migration. • Organic social engagement fueling stronger paid results. • Meta retargeting rebounded fast with refreshed creative. • Steady conversion rates near 5% even during spend increases. What’s Not • SMS restrictions in Texas still cutting into list reach. • Meta creative fatigue showing on evergreen campaigns. • Inventory gaps limiting the push on top-performing products. What We Need to Implement This Week • Finalize BFCM campaigns across email, SMS, and social. • Keep rolling new ad creatives to sustain efficiency. • Segment loyalty lists for personalized holiday sends. • Prep Q1 roadmap around restocks, fresh harvest storytelling, and retention. Ace Up the Sleeve ♠️ Blended ROAS is beautiful when every piece plays its part. Organic social drives trust, paid converts, email and SMS close the loop, and the website seals it. This week proved it.”— @ChrisLangSocial on X

SMS is called out as high-converting, with Omnisend's price cut to $0.007/text praised as a standout move.

“Here's how you know if your agency is in the top 10% of ecommerce marketing agencies: @Omnisend just analyzed 717 agencies managing almost 3,000 brands, and the gap between the best and everyone else is bigger than you'd think. The top agencies generate $5.96 per automated message for their clients. The average agency generates $0.67. That's a 9x difference on the same channel, and it comes down to how seriously you treat automations. At the top agencies, 45% of email revenue comes from automations alone. They're also running about 5.3 active flows per client and launching their first automation within 8 days of onboarding. Not 30 days, not "once we finish the strategy deck." But eight days. SMS is the other big separator. Agencies using SMS generate 202% more revenue on average than those that don't. That's a 3x difference, and it's still the channel most agencies are "planning to roll out eventually." So if you're wondering where you stack up: how many active automations are you running per client? How fast do you launch them? Are you using SMS? The top agencies keep clients for almost 3 years because those answers compound over time. The full report is worth a read if you run an agency or manage retention for ecom brands: https://t.co/157PQaAgMV”— @ecomchasedimond on X

Generally smooth day-to-day experience, with the main complaint being AI approval friction rather than core UX.

“today's livestream connected shopify and omnisend to chatgpt via mcp asked it to pull customer segments for fresh chile it surfaced 17,000 customers in one segment, 75,000 in another, 220,000 in another that's how much money shopify brand owners are leaving on the table most of us are running 3 to 5 segments your store has 100+ sitting there ready building the 575 store live every day”— @ChrisLangSocial on X

Pricing is a major draw — Omnisend is repeatedly chosen for its cost advantage over pricier competitors.

“SMS drives 18% of sales from 9% of sends. So why is it still the last line item in your budget? I've audited retention programs for hundreds of brands through our agency. Almost every one of them has email dialed in -- welcome flows, cart abandonment, maybe a winback sequence. Solid foundation. But when I ask about SMS, I get the same answer: "We're planning to roll that out next quarter." Next quarter never comes. Here's why that's a problem, and I'm going to frame this the way your CFO would: The unit economics of SMS are absurd. $21-71 ROI per dollar spent. That's not a typo. The range depends on your category and how you use it, but even the floor is staggering. Automated SMS messages get 147% higher click rates than campaign blasts. 118% better conversion rates. The gap between "we send SMS" and "we automate SMS" is the entire margin. 31% more SMS messages sent YoY across the industry. Your competitors figured this out. Now here's where most brands get it wrong. They treat SMS like email's little brother. Shoot out a promo code to the whole list on Tuesday. Hope for the best. That's not strategy. The brands I see crushing it with SMS are doing three things: 1. Automating, not campaigning. Your abandoned cart SMS fires 30 minutes after exit. Your post-purchase SMS hits 48 hours after delivery. Your winback SMS triggers at 60 days of inactivity. These aren't campaigns -- they're infrastructure. Set once, compounds forever. 2. Coordinating across channels. SMS doesn't replace email. It amplifies it. The customer who didn't open your cart recovery email? They open the SMS. But only if your platform lets you coordinate those touchpoints. If you're running email and SMS on separate tools, you're flying blind. 3. Treating opt-in as an asset, not a checkbox. SMS subscribers are worth 3-5x email subscribers in revenue per contact. Every month you delay building that list is money evaporating. Do this right and the math gets stupid. Omnisend merchants are pulling $68-79 back for every dollar spent on email. Layer automated SMS on top of that -- where 150,000+ ecommerce brands are already seeing $21-71 ROI per dollar -- and retention stops being a line item. It becomes the engine. But only if you start building it. Stop treating SMS as "next quarter." The math says it should have been last quarter. → https://t.co/YQjaBHXpff”— @iamshackelford on X