Attentive

“Lots of speculation flying around about why we chose Attentive and Omnisend versus Klaviyo SORRY TO DISAPPOINT...but no this wasn’t about some petty grudge 💁‍♀️ If we made multi-million dollar decisions based on “perceived” animosity, we’d all be billionaires by now. TLDR: We spoke with all the major players. But three things mattered most: A. Our customers - pricing, migration, service levels we committed to delivering B. Our product roadmap - which partners were actually willing to invest in deep integrations across Reviews and Loyalty to get us closer to the retention stack we always dreamed of C. The reality that not going with the incumbent came with risk, and in many ways, more commercial risk for us. But you weight tradeoffs and bet on long-term value over short-term wins Klaviyo? They’re the Goliath. Incredible product. Incredible company. Postscript? The craft brewer of DTC. Beloved for good reason. Attentive? Enterprise SMS dominance. No one even comes close. Omnisend? The bootstrapped mainstay. Consistent, reliable, delivers every year. They all bring something different. You should choose what’s best for your business. But facts are facts: - Attentive owns SMS enterprise and growing Email across segments - Omnisend is a proven, scaled player in Email/SMS (I know because i've lost to them many times 🤣 ) And they were the ones who leaned in across all three of the criteria above. This move gives the ecosystem more optionality, not less Isn't that what you all wanted anyways!?! A rising tide lifts all boats people!!”

“I have major news to share. But I wanted to let this play out in court before I spoke about it here. Over 2.5 years ago @attentiveHQ sued @PostscriptIO for patent infringement over their “two tap” technology. And in the years since, they’ve spent millions of dollars on lawfare, preferring to push a weak infringement case vs competing in the market with innovation. Well a few weeks ago, a US District Court in Delaware ruled against Attentive, concluding that “[a]ll of Attentive’s claims of patent infringement (of any type) have now been resolved in Postscript’s favor” and threw out all of Attentive’s claims. Pretty good 🙂 But that's not the end of the story… In an effort to defend ourselves against their lawfare, we countersued. And last week, a jury in Delaware found Attentive liable for infringement on our Campaign Flows patent, and awarded us over $1.5M in damages. Yep–you read that right. They sued us, and ended up being the liable party + paying us damages. Now that’s justice. Maybe the biggest Uno Reverse Card I can remember. But, I still have a sour taste in my mouth. Why? Well, Attentive wasn’t exactly silent about their allegations over the last few years. They’ve left the market with the impression that Postscript infringed on their IP, which a court found to be false. But is anyone really surprised they went this route? Unfortunately, it’s extremely on brand. Ever since we exposed their bullying antics with phone number list holding, or pushed back on some of their other aggressive tactics over the years, we haven’t exactly been Attentive’s favorite. So we figured something like this might happen. The funny thing is, we aren’t against the idea of protecting your IP, especially when it’s actually innovative and the facts are strong. Postscript has a bunch of patents. But, in our opinion, their litigation was never about protecting intellectual property. And so they sued us. Without merit, as the Court has now found. In fact, Onsite Opt In replaced Two Touch popups over a year ago and has shown superior results consistently for merchants. But Attentive wanted to keep the suit going, clearly prioritizing lawfare and bullying over building better products for customers. Did they learn their lesson from the list holding controversy? Nope. Because this was always about a larger company that’s raised enormous sums of money with a historical pattern of bully tactics trying to push around a smaller, more innovative competitor. One that's become a thorn in their side, that they're afraid to compete with in the market. It’s a bummer they behave this way, because (contrary to what you might believe) we do welcome healthy competition. We want brands to win, we want the market to win, and it’s been frustrating to have to correct the record that we did not infringe on Attentive’s IP. At the same time, they’ve been banging the drum for years that they had a unique, disruptive technology that was exclusive to Attentive that could only be used by Attentive customers. That’s why we felt it was so important to defend ourselves and our customers and prove that Attentive didn’t really own what they said they did. And of course along the way, we did what we are known for, we innovated and launched something WAY more performant for list growth - Onsite Opt In. We left the outdated technology behind while Attentive continued litigating, burning resources on the past rather than innovating for the future. I truly wonder what their calculus has been–they’ve spent millions on this meritless lawsuit, all to have a court and jury declare that (1) Postscript’s two touch popups did not infringe and (2) in fact Attentive has been the one infringing on Postscript’s IP. Has this been a good use of time and money? What is the strategy over there? Why do they behave like this? Whatever the reason, we are proud to be vindicated by the court in this way. We will continue to do what we always do - innovate on behalf of our customers to make their SMS program as performant as possible. In fact, we’ve been so successful at innovation, Attentive has had to use our patented technology to keep up. We’ll continue setting the pace on behalf of Postscript customers everywhere. More to come, I’m sure. We will keep fighting the good fight. Thanks for your continued support!”

“The reason 90% of copywriters are stuck at $3K/month has nothing to do with their writing: It's because they're copy clowns, not email operators You can write like the best copywriter in the world and still stay broke I see it every day Perfect headlines. Beautiful sequences. Clever hooks. Making $2K/month Meanwhile some guy who writes like a 7th grader is pulling $25K/month Why? Because clients don't pay you to write emails They pay you to make their email system print money And most copywriters have no idea how to do that Here's what separates copy clowns from actual email operators: Copy clowns know how to write Email operators know how to send You can have the best copy in the world. If it goes to spam, you make $0. That's the part nobody teaches Everyone's selling copywriting courses on hooks and storytelling Nobody's teaching you: - How to set up Klaviyo or Attentive - How to segment lists properly - How to fix deliverability issues - How to build automation workflows that actually work - How to prove ROI with revenue attribution This is why copywriters get stuck at $3K/month They pitch: "I'll write your emails" That's a $3K offer The $25K/month guys pitch: "I'll build you a profit-generating email system" Same work. Different framing. Different price. The market doesn't need more copywriters It needs email revenue operators who can actually get results Stop studying copywriting Start learning the tech and strategy that makes the copy work”