Yotpo

“@Sumohax0r It went under. Yotpo also fucked up email. So I am nervous moving.”— @RomanEcom on X

“I think SaaS gets exponentially cheaper every year because the technical barriers are lower and lower. There was a huge first mover advantage that is now gone. IE Yotpo was charging people 5 figures a month for reviews... but JudgeMe does it for $10 or w/e it is. Most software is a commodity unless it's infrastructure that gets woven into the fabric of your co.”— @MehtabKarta on X

“Next week marks two years at @Yotpo. The most impactful two years of my professional career. I’ve never felt more proud of what we have done, and even more excited about the work we have left to do. Just getting started.”— @eliweisss on X

“The Yotpo news are so sad. Bad also for the agencies who were pushing it to their clients. The adoption rate on their sms & email on enterprise customers had to be so low that they were willing to pull the plug on it Just when they started to be likable...”— @karri_tweets on X

“Some news 👀 Today we launched Yotpo Discover. It’s the first real discoverability + actionability platform for LLM-driven commerce. It’s the best product Yotpo has ever built, with the leanest team. We’ve been building this with some of the best brands in the world. Our content agent, activation agent, and onsite agent are already driving real traffic and impact. What makes this launch hit differently: - 3 of our engineers shipped this from active reserve duty. - Others coded through ballistic missile alarms. - Some had their kids next to them in bomb shelters. And they still delivered. Some of our team flew to Vegas on a 48-hour rerouted flight navigating missile threats just to be there. If you’re a brand trying to win in a world where AI is becoming the new storefront, check it out. https://t.co/89VUrSwacF”— @eliweisss on X

“A home decor brand came to us doing over $1M per month in revenue. Email was bringing in 40% of their sales. Solid performance. But they had no SMS. No loyalty program. No push notifications. And their email designs were generic and inconsistent. They wanted to go beyond email and build a real retention system. The timing was tight. Black Friday was around the corner, and we had to move fast. We started by creating a proper brand style guide for their emails - branding builds familiarity and trust. Their previous designs didn't reflect the quality of their products. Then we built out their Black Friday strategy. Seven-day email sequence with tiered offers for different customer segments. Loyal customers got higher discounts than new subscribers. After Black Friday, we shifted focus to the bigger picture. We set up SMS marketing from scratch using Recart. Welcome flow, abandoned cart, browse abandonment, and new customer flows. Plus 10 campaigns per month, with at least 4 being SMS-exclusive content. SMS became the biggest winner. We attributed over $760K in sales to SMS in just 3 months. We also launched a loyalty program with Yotpo, promoted it across email, SMS, and push notifications, and educated customers on how to earn and use their points. Push notifications were set up for cart abandonment and product browsing, with a discount ladder that increased urgency. And we optimized their email strategy with regular testing. We found that CTAs under 10 characters had way higher click rates. And sending emails at 9 PM performed better for content-focused campaigns. In three months, this brand generated an additional $1.5M in revenue. 50% of their sales were now coming from email, SMS, loyalty, and push combined. The lesson is simple. Email alone isn't enough. When you layer SMS, loyalty, and push notifications on top of a strong email foundation, retention compounds. Most brands leave hundreds of thousands on the table by only focusing on one channel. If you want to see the exact frameworks we use to set up high-performing email and SMS systems for ecommerce brands, I put together a free email marketing cheatsheet. It breaks down the flows, campaign strategies, and testing methods we use with our clients. Comment "CHEATSHEET" and I'll send it over.”— @thedanielbudai on X

“One thing I respect about Yotpo is their openness with a HARD decision. They could have easily skirted in the background. But they owned it. They have employees posting. They are responding to angry posts. They are not afraid. A lot to learn from how they are showing up.”— @MatthewGattozzi on X